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Basic Concepts and Techniques for Copywriting

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What does a copywriter do exactly?

Day-to-day, copywriters are tasked with writing clear and concise copy for ads, marketing materials, and websites, for virtually any audience and any industry.

When you read a book, you’re reading the work of an author but when you read any type of message from an organization, business or brand, you’re reading the work of A copywriter.

In this course, you’ll learn all the core skills you need to become a sort-after copywriter.

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